How Can You Expand Mustard Oil Distribution and Increase Market Share?

How Can You Expand Mustard Oil Distribution and Increase Market Share

If you’re in the edible oil dealership business, then you know that mustard oil is a staple in many Indian kitchens. It’s versatile, healthy, and adds a unique flavour to dishes. As a mustard oil distributor or dealer, you have a significant opportunity to expand your market share. However, to do that, you need to have a well-planned distribution strategy in place.

This article discusses the different types of mustard oil distributorship and dealerships, the benefits of starting such a business, factors to consider before starting, and the distribution strategy required to expand your market share. So without wasting any time, let's dive into this interesting topic. 

Understanding the Edible Oil Distribution Market Size

Before we dive into the specifics of the mustard oil distributorship business, it’s essential to understand the edible oil distribution market size. The edible oil market size in India is around 20 million metric tonnes per year, with mustard oil accounting for around 30% of the total market. The market is growing at a CAGR of around 15%, and it’s expected to reach 35 million metric tonnes by 2025.

This growth is due to an increase in disposable income, changing eating habits, and a rise in health consciousness among consumers. As a mustard oil distributor or dealer, you have the opportunity to tap into this growing market.

Types of Mustard Oil Distributorship and Dealership

There are three mustard oil distributorship and dealership types: Kachi Ghani, Ghani, and Refined.

Kachi Ghani mustard oil is made from pure mustard seeds, while Ghani mustard oil is made by crushing and extracting the oil through a traditional wooden press. Refined mustard oil is made by refining crude mustard oil.

Kachi Ghani mustard oil is the most popular type of mustard oil in India, and it’s considered the healthiest. It has a distinct flavour and aroma and is used for cooking, pickling, and even as a massage oil. Ghani mustard oil is also popular in some parts of India but is not as widely used as Kachi Ghani. Refined mustard oil is used mainly for frying and is not as healthy as the other two types.

Benefits of Mustard Oil Distributorship Business

Starting a mustard oil distributorship business has several benefits:

Benefits of Mustard Oil Distributorship Business


Factors to Consider Before Starting a Kachi Ghani Mustard Oil Dealership Business

Before starting a cooking oil distributorship or dealership business, several factors must be considered:

  • First, you need to understand the market and your target customers clearly.
  • You need to understand the different types of mustard oil, their production process, and their benefits.
  • You need to have a well-planned distribution strategy in place, including identifying your target markets, creating distribution channels, and pricing strategy.
  • You need to be aware of your state's legal requirements and regulations.

    Mustard Oil Distributorship Business Strategy

    As a distributor or dealer of mustard oil, you need to have a strong distribution strategy in place if you want to increase your market share. This plan should contain a pricing strategy, distribution networks, and target markets for your products.

    Identifying Target Markets

    Choosing your target markets is the first stage in developing an edible oil dealership strategy. Location, demographics, and consumer behaviour are a few examples of the variables that will affect this. Use market research to find possible target markets and develop a profile of your ideal client.

    Creating Distribution Channels

    The second phase is developing distribution methods that will enable you to reach your target audiences. Wholesalers, retailers, and even direct-to-consumer platforms like e-commerce websites can fall under this category. You must identify the distribution channels that are both efficient and cost-effective for your company.

    Pricing Strategy

    The third phase is to create a price strategy that includes your manufacturing expenses, distribution costs, and profits. You must set competitive pricing for your Kachi Ghani mustard oil distributorship business while yet making a profit.

    How to Become a Kachi Ghani Mustard Oil Dealer

    Kachi Ghani mustard oil is the most popular type of mustard oil in India, and it’s an excellent product to distribute or sell. To become a Kachi Ghani mustard oil distributor or dealer, you need to follow these steps:

  • Identify a reliable and reputable Kachi Ghani mustard oil manufacturer.
  • Contact the manufacturer and inquire about their cooking oil distributorship and dealership programs.
  • Provide the necessary documents and information required by the manufacturer.
  • Sign up for a mustard oil distribution agreement with the manufacturer.
  • Start distributing or selling Kachi Ghani mustard oil in your target markets.

    Marketing and Promotion of Mustard Oil Dealership Business

    Marketing and promotion are essential for any business; a Kachi Ghani mustard oil distributorship or dealership business is no exception. You need to create awareness of your business and products and attract customers. Some effective marketing and promotion strategies for a mustard oil dealership business include:

    • Creating a website and social media profiles to promote your business and products.
    • Participating in trade shows and events to showcase your products.
    • Offering discounts and promotions to attract customers.
    • Creating informative content about mustard oil and its benefits.


    Common Challenges and How to Overcome Them

    Like any business, the mustard oil distribution business could bring several difficulties. Competition, supply chain management, and pricing pressure are typical difficulties. In order to overcome these obstacles, you must:>

    • Differentiate your business by offering superior quality products or services.
    • Develop a robust supply chain management system to ensure timely and efficient delivery.
    • Develop a pricing strategy that balances competitiveness with profitability.


    A mustard oil dealership business can be a profitable and low-risk venture if you have a well-planned distribution strategy in place. You need to understand the market and the different types of mustard oil and clearly understand your target customers. You also need to have a solid distribution strategy in place. Following these steps, you can expand your market share and grow your business.

    If you still want more about how to expand mustard oil distribution business, get in touch with Nayesha Oil Mills. They will guide you in getting Kachi Ghani mustard oil distributorship and how to increase market share. Connect now to know more.



    Q.1: How can I increase my market share in the mustard oil industry?

    Ans: Increasing market share requires a combination of strategic actions:

    • Differentiate your mustard oil brand by emphasising unique selling points like quality, purity, or organic certifications.
    • Offer competitive pricing or value-added benefits to attract customers away from competitors.
    • Improve product visibility and availability through effective distribution channels and partnerships.
    • Conduct market research to understand customer preferences and adapt your products accordingly.
    • Focus on building customer loyalty through excellent customer service and consistent product quality.


    Q.2: Should I consider expanding into international markets to increase mustard oil distribution?

    Ans: Expanding into international markets can be a viable option for increasing mustard oil distribution and market share. However, it requires careful planning and considerations:

    • Research target markets to assess demand, competition, and regulatory requirements.
    • Adapt your product packaging and labelling to meet international standards and customer preferences.
    • Develop distribution networks or collaborate with local partners who know the target market.
    • Consider cultural differences and tailor your marketing efforts to resonate with the international audience.


    Q.3: What role does product innovation play in expanding mustard oil distribution?

    Ans: Product innovation can be a powerful driver for expanding mustard oil distribution and gaining a competitive edge:

    • Develop new variants of mustard oil, such as flavoured or infused oils, to cater to evolving customer preferences.
    • Introduce packaging innovations that enhance convenience, shelf-life, or sustainability.
    • Conduct research and development to improve product quality, nutritional benefits, or production processes.
    • Highlight your innovative products' unique features or benefits in your marketing and promotional efforts.
    • Regularly gather customer feedback and adapt your product offerings based on market trends and consumer insights.
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